Dienstag, 7. Oktober 2014

.: Droste's Cacao Tin from The Netherlands:.


The Droste effect — known as mise en abyme in — is the effect of a picture appearing within itself, in a place where a similar picture would realistically be expected to appear (wikipedia). The effect is named after the image on the tins and boxes of Droste cacao powder, one of the main dutch brands, which displayed a nurse carrying a serving tray with a cup of hot chocolate and a box with the same image. This image, introduced in 1904 and maintained for decades with slight variations, became a household notion.

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